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Koakuma Ageha : ウィキペディア英語版
Koakuma Ageha

''Koakuma Ageha'' (, lit. "Little-devil Swallowtail "〔("A day in the life of a Japanese 'hostess' model" ) 16 September 2010, ''CNNGo''〕) is a gyaru fashion and lifestyle magazine〔("Totally completed the back numbers of 'Koakuma Ageha'!!" ), 30 April 2009, ''Ebunroku Kotonoha'', Hideaki Matsunaga 〕 published monthly in Japan. Targeted at females in their late teens and 20s, ''Koakuma Ageha'' caters to the styles of ''Agejo'' (a combination of ageha and ojousama, which means "young miss") and ''hime-gyaru'' (lit. "princess-gyaru").〔("Koakuma Ageha" ), ''Women's Fashion Magazine Guide'' 〕 It also incorporates different styles into the agejo style
''Koakuma Ageha'' is noted for its significantly large circulation〔("Koakuma Ageha" ), ''Model Press'' 〕 and its unique trait of relating to the hostess club (Japanese-style cabaret) culture, as it mainly targets women who work at hostess clubs as hostesses,〔 and most of its models are hostesses who actually work at hostess clubs.〔
Sociologist Shinji Miyadai has described this magazine as a "textbook for hostesses".〔"''Chugakusei Kara no Ai no Jugyo'', ISBN 978-4-86252-736-3, pp.219, Shinji Miyadai, 2010 〕 Some describe this magazine as the "bible for hostesses".〔("Hisako Nakajo the chief editor of 'Koakuma Ageha' talks about 'five secrets of the ad slogan power'" ), 23 August 2010, ''Henshusha.jp'' 〕
''Koakuma Ageha'' ceased publication in April 2014 following the bankruptcy of its parent company, Inforest Publishing.〔("Hostess culture magazine Koakuma Ageha closes down" ), 21 April 2014, ''Japan Trends'' 〕 It restarted in April 2015, on another publishing company Neko Publishing.〔"("Koakuma Ageha"'s revival officially decided, chief editor makes a comment )", 10 March 2015, ''Model Press'' 〕
==History==
''Koakuma Ageha'' was first published under the name "Koakuma & Nuts" in October 2005 with a 27-year-old woman, Hisako Nakajo, who had been familiar with the gyaru scene, as its chief editor.〔 ''Koakuma & Nuts'' was only a special edition of the dark-skin oriented ''Happie Nuts'' gyaru fashion magazine, but after publication of the second issue, it changed its name to "Koakuma Ageha" and became monthly in October 2006.〔("Interview with the chief editor of 'Koakuma Ageha', there are only two things in the world : 'kawaii' or 'not kawaii'" ), 14 July 2009, ''Gigazine'' 〕 Circulation was then around 220,000 but climbed to 350,000 by the end of 2008.〔("Agejo, gyaru, significantly growing women's magazine of a moderate-sized publisher" ) 2 October 2008, ''The All Japan Magazine and Book Publisher's and Editor's Association'' 〕 Hisako Nakajo left ''Koakuma Ageha'', and its parent company Inforest Publishing, in November 2011.〔"(Inforest, known as "Koakuma Ageha" among others, bankrupted )", 16 April 2014 ''Gigazine'' 〕

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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